Organised around Olympique Lyonnais, the football club founded in 1950 and headed by Jean-Michel Aulas since 1987, OL Groupe is a leader in the entertainment and media sector in France.
Since OL Groupe was created in 1999, it has built an innovative business model combining financial durability and a recurrent revenue stream. This strategy was strengthened in January 2016 when new stadium in Décines was brought into service. OL Groupe is now the only club in France with a 100% privately-owned, ultra-modern, connected stadium with nearly 60,000 seats in a multi-functional park open 365 days a year.
The Group's activities are articulated around five complementary sources of revenue:
- SPONSORING AND ADVERTISING
- MEDIA AND MARKETING RIGHTS
- BRAND-RELATED REVENUE (derivative products, new stadium products, image/video, travel, etc.),
- PLAYER TRADING
The Group focuses on operating the Groupama Stadium and pursuing its strategy to train and capitalise on young, talented players from the Academy and to strengthen international partnerships. These priorities enable the Group to achieve growth and sustainable development of its recurring resources.
|Key figures (2015-2016)|